As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
This course will take three hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2025 Spring Term - Distance Education
MRKT-9008 Digital Marketing Strategy
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
May 06, 25 - Aug 04, 25
TBA
267301
$135
Jun 03, 25 - Sep 01, 25
TBA
267302
$135
Location: Online
Dates
May 06, 25 - Aug 04, 25
Delivery
Instructor
TBA
Section
267301
Cost
$135
Dates
Jun 03, 25 - Sep 01, 25
Delivery
Instructor
TBA
Section
267302
Cost
$135
2025 Summer Term - Distance Education
MRKT-9008 Digital Marketing Strategy
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jul 02, 25 - Sep 29, 25
TBA
268278
$135
Aug 05, 25 - Nov 03, 25
TBA
268279
$135
Location: Online
Dates
Jul 02, 25 - Sep 29, 25
Delivery
Instructor
TBA
Section
268278
Cost
$135
Dates
Aug 05, 25 - Nov 03, 25
Delivery
Instructor
TBA
Section
268279
Cost
$135
Page produced on 2025-04-23 06:47:40
Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
