As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
This course will take three hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2024 Fall Term - Distance Education
MRKT-9008 Digital Marketing Strategy
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Dec 03, 24 - Mar 03, 25
TBA
259664
$109
Location: Online
Dates
Dec 03, 24 - Mar 03, 25
Delivery
Instructor
TBA
Section
259664
Cost
$109
2025 Winter Term - Distance Education
MRKT-9008 Digital Marketing Strategy
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 07, 25 - Apr 07, 25
TBA
264721
$135
Feb 04, 25 - May 05, 25
TBA
264722
$135
Mar 04, 25 - Jun 02, 25
TBA
264723
$135
Location: Online
Dates
Jan 07, 25 - Apr 07, 25
Delivery
Instructor
TBA
Section
264721
Cost
$135
Dates
Feb 04, 25 - May 05, 25
Delivery
Instructor
TBA
Section
264722
Cost
$135
Dates
Mar 04, 25 - Jun 02, 25
Delivery
Instructor
TBA
Section
264723
Cost
$135
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
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