This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2026 Winter Term - Distance Education
MRKT-9006 Content Marketing
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 06, 26 - Apr 06, 26
TBA
277986
$135
Feb 03, 26 - May 04, 26
TBA
277987
$135
Mar 03, 26 - Jun 01, 26
TBA
277988
$135
Location: Online
Dates
Jan 06, 26 - Apr 06, 26
Delivery
Instructor
TBA
Section
277986
Cost
$135
Dates
Feb 03, 26 - May 04, 26
Delivery
Instructor
TBA
Section
277987
Cost
$135
Dates
Mar 03, 26 - Jun 01, 26
Delivery
Instructor
TBA
Section
277988
Cost
$135
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
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