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Overview Admission Requirements Program Outline Courses and Descriptions Course Dates and Fees Computer/Laptop Requirements Recent Changes Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Other Information Graduation Requirements Printer Friendly Version

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PART-TIME | WINNIPEG LOCATIONS BUSSP-CT Business and Administrative Studies

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Overview Admission Requirements Program Outline Courses and Descriptions Course Dates and Fees Computer/Laptop Requirements Recent Changes Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Other Information Graduation Requirements

MRKT-3010Consumer Behaviour

This course will build upon the foundation established in the introductory marketing course. The course will analyze consumer segmentation dimensions and will explain in a comprehensive manner why consumers act and behave as they do.

Prerequisites

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2026 Spring Term - Continuing Education
MRKT-3010 Consumer Behaviour
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Apr 28, 26 - Jul 07, 26Tu Th6:00PM - 9:00PMTBA280453$675
Location: Online
Dates
Apr 28, 26 - Jul 07, 26
Class days
Tu Th
6:00PM - 9:00PM
Delivery
Instructor
TBA
Section
280453
Cost
$675
Page produced on 2026-01-08 10:33:13
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.