Students will be exposed to the theory behind marketing research in general and behind specific research steps. Case studies will be assigned to show practical application of the research steps and will help give students a reasonable insight into marketing research. Through a formal research project, this course should also provide students with skill in planning, performing, and evaluating research and presenting marketing research.
Beginning September 1, 2018: students enrolling in Online Education courses will be required to purchase textbooks and materials at participating Campus stores or online. To review booklists and purchase textbooks, please visit bookstore.rrc.ca.
Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Nov 01, 20 - Feb 28, 21 | R. Warren | 204867 | $635 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Feb 01, 21 - May 31, 21 | R. Warren | 206255 | $635 | ||