PART-TIME | WINNIPEG LOCATIONS BUSAP-DP Business Administration

Courses and Descriptions

EBUS-3000E-Marketing

E-Marketing is traditional marketing using information technology. This course elaborates on marketing planning and decision-making from a strategic perspective. After setting the context for e-marketing planning, the e-marketing environment is explored. An in-depth examination of e-marketing strategies is followed by an application of the marketing mix, communication, and customer relationship management strategies.

Prerequisites

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

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