PART-TIME | WINNIPEG LOCATIONS BUSAP-DP Business Administration

Courses and Descriptions

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EBUS-3000E-Marketing

E-Marketing is traditional marketing using information technology. This course elaborates on marketing planning and decision-making from a strategic perspective. After setting the context for e-marketing planning, the e-marketing environment is explored. An in-depth examination of e-marketing strategies is followed by an application of the marketing mix, communication, and customer relationship management strategies.

Prerequisites

Textbooks and Booklists

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