BUSA-9043Online Advertising
Get the keys to making online advertising work for you and your organization.
Google Ads:
See how pay-per-click advertising with Google Ads works. Find out how to test low budget Google Ads campaigns. Learn how you can target local audiences.
Facebook Ads:
Discover Facebook advertising and how you can determine the demographics and even the number of people you want to reach.
No experience and prior knowledge necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions.
Upon successful completion of the course, you will:
- Have an overall understanding of how online advertising works.
- Possess guidelines on how to create, maintain and analyze Google AdWords and Facebook Ad campaigns.
- Know how to test and improve your online advertising strategies.
- Gain the technical knowledge to utilize and analyze results using Google AdWords and Facebook Ads.
- Know how keyword variations, related keywords, language and estimated click-per-pay statistics can improve your online advertising results.
Duration: 16 hours self-directed over 1 month.
Class Availability
This course is presently not being offered by this program. Please check back later.
