PART-TIME | WINNIPEG LOCATIONS PERPP-NA Personal/Professional Development

Courses and Descriptions

BUSA-9043Online Advertising

Get the keys to making online advertising work for you and your organization. 

Google Ads:
See how pay-per-click advertising with Google Ads works. Find out how to test low budget Google Ads campaigns. Learn how you can target local audiences. 

Facebook Ads:
Discover Facebook advertising and how you can determine the demographics and even the number of people you want to reach. 

No experience and prior knowledge necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions.

Upon successful completion of the course, you will:
  • Have an overall understanding of how online advertising works.
  • Possess guidelines on how to create, maintain and analyze Google AdWords and Facebook Ad campaigns.
  • Know how to test and improve your online advertising strategies.
  • Gain the technical knowledge to utilize and analyze results using Google AdWords and Facebook Ads.
  • Know how keyword variations, related keywords, language and estimated click-per-pay statistics can improve your online advertising results.
Duration: 16 hours self-directed over 1 month.

This micro-credential course is non-credit and delivered through the Learning Resources Network (LERN) via their UGotClass online course platform. Courses will never be cancelled once registration is open.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2021 Fall Term - Continuing Education
BUSA-9043 Online Advertising
Location: Off Campus
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Nov 01, 21 - Nov 26, 21  TBA220437$265
Location: Off Campus
Nov 01, 21 - Nov 26, 21
Class days
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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.