The College has conducted a review of the Marketing Management Program offered by the School of Continuing Education and, as a result, the program has been terminated. As previously communicated, no part-time students were accepted since November 1, 2017, and existing students were provided limited course offerings on a limited basis to support program completion. Current students must complete all courses and apply for graduation no later than June 28, 2020.
If you have outstanding courses and intend to complete the program and require assistance, please contact the Information Specialist at ceadvisor@rrc.ca
Description
Take this program to acquire the knowledge needed to successfully manage marketing functions including advertising and sales. You will learn the theory and principles behind the marketing function and how it is used to develop and promote goods and services. You will study advanced marketing techniques and how they are applied in retail, sales, service, and technology environments.
Regular Admission Requirements
Mature Student Admission Requirements
If you are 19 years of age or older on or before September 30 in your year of registration, have been out of high school for a minimum of one year, and you do not meet the regular admission requirements, you may apply under the mature student admission requirements.
or
You must successfully complete 12 courses to earn a certificate.
Core Courses:
Electives (choose five):
Note: Transfer credit will be granted for successful completion of the following online courses available through University of Toronto, Continuing Education:
Click on this link https://learn.utoronto.ca/interactive-course-search#/results and search course info by entering the course number.
Legend:
Transfer of Credits
For transfers between RRC programs or external transfers of credits to RRC programs, see Policy A14
This first course in accounting covers the double-entry bookkeeping procedures, adjustments, and production of financial statements pertaining to sole proprietorships. Coverage is also given to special journals, subsidiary ledgers, and control accounts. This results in a complete presentation of the accounting cycle for a service or merchandise business. Later in the course more in depth study of inventory costing methods, control procedures for cash including petty cash, and bank reconciliations is presented.
This course develops knowledge and skills necessary to deliver outstanding customer service. Students will develop skills related to listening, empathy, customer motivation and diversity, communication, and conflict resolution. Since customer service consists primarily of interaction with others in various situations, students will enhance their interpersonal communication skills.
This course develops knowledge and skills for students who will be responsible for planning or coordinating events, meetings, or conferences in office environments in the corporate, private, government, and non-profit sectors. Students will learn the process and logistics to create and stage successful events.
Learn the essentials of marketing and media relations in the sport industry. Identify and create marketing strategies for sport, recreation and leisure programming and develop marketing and media plans for your organization. Learn the role of the media person in a sporting organization and develop the skills necessary to meet the needs of a variety of sports organizations, using public relation strategies and skills that will positively impact a sports organization.
This course will guide students through the techniques and processes involved in writing, speaking, and listening effectively for business. Students will be taught skills for networking, meetings, and working in teams. Students will apply a direct approach to create professional emails and letters. Students will learn strategies for competent information report writing. Students will be taught how to create and deliver a memorable oral presentation. The proper use of business writing rules, grammar, and etiquette will be emphasized throughout the course.
Develop the basic principles of business writing and discuss topics such as: standard business formats, the ability to write clear, readable letters and memos. It also reviews correct grammar and usage and how to improve effectiveness as a speaker.
Learn the basics of word processing along with some advanced Word 2013 features. Skill areas covered will include: basic word processing, formatting and editing; inserting and customizing pictures and graphics; formatting for multiple page documents; utilizing wizards and templates; adding charts, tables, columns, and mail merging for letters, envelopes and labels.
If you are taking courses by distance delivery, you must have access to a computer with the appropriate Microsoft Office software
* This class is recommended for students with a good working knowledge of Microsoft Windows. Students who need to upgrade their computer skills prior to taking this class should take Computers - Intro (Comp-1081).
This course introduces the key mathematics of business and finance. Business topics include payroll, taxes, indexes, currency exchange, and merchandising. Finance topics include simple and compound interest with business applications.
The course is designed to provide students with a current and relevant strategic approach to the principles of marketing. Terms such as target markets, marketing mixes, and strategic planning will be uncovered through lectures, activities, cases, and assignments with a student-centered approach focusing on how to connect with the customer in today's digital and global world.
Develop and practice marketing skills within a wide variety of business situations and environments, both domestic and international. Prepare to discuss weekly cases in this senior level case course in marketing. Group preparation of cases for class discussion will be permitted and encouraged, but is not mandatory.
This course will build upon the foundation established in the introductory marketing course. The course will analyze consumer segmentation dimensions and will explain in a comprehensive manner why consumers act and behave as they do.
Students will be exposed to the theory behind marketing research in general and behind specific research steps. Case studies will be assigned to show practical application of the research steps and will help give students a reasonable insight into marketing research. Through a formal research project, this course should also provide students with skill in planning, performing, and evaluating research and presenting marketing research.
This is a practical course designed for students who have an interest in a career in sales or related disciplines in the marketing field. Basic theories are discussed and employed. Emphasis is on development of specific sales preparations and presentation skills. Field research, prospect planning, videos, and role-plays will be included.
A concentrated course to learn the fundamentals of creating, implementing, and evaluating an integrated marketing communications plan within the marketing arena. You will learn the skills required in planning and executing advertising and promotion programs requiring research, creativity and timing.
This course is designed to survey global marketing in all its facets, starting with an examination of its economic base and going on to examine its practices and problems. The course will deal with the planning and development of products and services for international markets as well as their pricing, packaging, promotion, and distribution. Specifically, among other topics, the course will deal with multinationals, joint ventures, franchises, cultural differences, political climates, and legal and economic systems as they pertain to international marketing.
Study the fundamental aspects and principles of project management including life cycle, integration, planning, organization and communication. Learn about work breakdown structures, diagramming, cost management and resource allocation. Examine today’s issues affecting project management including risk management, quality, conflict, and team building.
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Click the "More Info" link beside the course's name to view the description of the course.
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| May 01, 24 - Oct 31, 24 | M. Kitz | 250827 | $675 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Jun 01, 24 - Nov 30, 24 | M. Elsayed | 250826 | $735 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| May 01, 24 - Jul 31, 24 | J. Epps | 252614 | $589 | ||
| Jun 01, 24 - Aug 31, 24 | J. Epps | 252615 | $589 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| May 01, 24 - Oct 31, 24 | B. Young | 250835 | $735 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| May 01, 24 - Jul 31, 24 | TBA | 252160 | $669 | ||
| Jun 01, 24 - Aug 31, 24 | TBA | 252161 | $669 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Jul 02, 24 - Dec 31, 24 | M. Kitz | 254619 | $675 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Jul 02, 24 - Sep 30, 24 | TBA | 256549 | $589 | ||
| Aug 01, 24 - Oct 31, 24 | TBA | 256550 | $589 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Aug 01, 24 - Jan 31, 25 | B. Young | 254627 | $735 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Aug 01, 24 - Nov 30, 24 | A. Busby | 254633 | $675 | ||
| Location: Online | |||||
|---|---|---|---|---|---|
| Dates | Delivery | Instructor | Section | Cost | Actions |
| Jul 02, 24 - Sep 30, 24 | TBA | 256210 | $669 | ||
| Aug 01, 24 - Oct 31, 24 | TBA | 256211 | $669 | ||
Online learning is a critical component of course delivery in all Red River College programs. To ensure each student has the tools they need to achieve their academic goals, all Red River College students require, at minimum:
1. Off-campus access to a current computer with a webcam
2. A high speed internet connection
• Recommended minimum speed: 10 mbps for download, 3 mbps for upload
• Slower internet connection speeds may result in audio and video issues. Please keep in mind that if others in your home are using the same internet connection at the same time as you are, you may also experience audio and video issues.
• Please refer to https://www.rrc.ca/future-students/computer-requirements/ for further information on Computer Requirements for Students.
Please note that any anticipated costs are not included in Books and Supplies estimates.
Special Event Management (MGMT-1026) has been replaced with Event Planning (BUSA -1083).
Marketing 1 (MRKT-1061) and Marketing 2 (MRKT-2068) have been replaced with Marketing (MRKT-1002).
If Marketing 1 and Marketing 2 were previously taken, only 4 electives will be required.
The following courses taken prior to November 1, 2017 will be considered as elective credits towards this certificate:
If you wish to transfer credits between programs, check with the department head of the program in which you are seeking credit. You must first satisfy the admission procedure before any course credit transfer can occur.
You must obtain a minimum grade of C in any course you want considered for credit transfer into this program, whether the course(s) has been taken at Red River College or at another institution.
Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.
You must complete your part-time program within eight years from the start of the first course in the program, unless otherwise stated in the program outline.
A program GPA of 2.0 (60%) is required to graduate.
You will not be granted more than 75% of your credit requirements for graduation through transfer of credit.
When you have successfully completed all the required courses in this program, be sure to apply for your certificate. For complete details on applying to graduate and convocation, see rrc.ca/convocation.
Questions about graduation? Please call 204-694-1789 or 1-866-242-7073 for assistance.
Graduation with Honours
If you obtain a grade point average (GPA) of 3.8 or better for the program, you will graduate with honours. If you fail any course in the program, you will not be eligible for this honours designation.
Graduates have a variety of career options, including: