COMM-3058Advanced Media Strategy
In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
This course is presently not being offered by this program. Please check back later.
