Packaging tourism products offers communities and individual operators an opportunity to create memorable experiences for a wide variety of tourism audiences. In this course, emphasis will be placed on understanding the need for, and reasons why, experiential tourism packages are being marketed, the advantages and disadvantages of creating packages, and the organizations involved. Students will focus on the design and planning process for creating, costing and marketing tour packages. Through lectures, guest speakers, assignments and group work, students will apply their knowledge and skill towards the design and development of experiential tour package itineraries as well as the creation of a brochure to sell the product.