Courses and Descriptions

TOUR-1005Tourism Sales

A well planned and executed sales strategy is essential in selling tourism products in the fastest growing economic sector in the global marketplace. By the end of this course students will be able to demonstrate the sales techniques necessary to sell sustainable goods and services in the tourism industry. Emphasis will be on sourcing and qualifying business, creating proposals, building relationships and communicating effectively in order to determine client needs, and taking the required steps to complete the sales process. Students will learn how to build and maintain client relationships as an ongoing commitment. Class participation will include theoretical learning, class activities, guest speakers, case studies, group and individual assignments, and verbal presentations.


HOSP-1032 requires a minimum grade of D.
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