Please note that the name of this program has changed to Professional Sales and Strategic Marketing as of Fall 2025. The program was previously Commerce Industry Sales and Marketing.
- One-year certificate
- Laptop required (view Computer/Laptop Requirements)
- September entry date
- Exchange District Campus, Winnipeg
- Accreditation opportunity
- Recognized by the Canadian Professional Sales Association (CPSA)
- International applicants please visit Academic Program, Dates and Fees for a listing of programs for international students, current availability and online application instructions.
Description
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
The program promotes a needs-satisfaction selling philosophy supported by strategic selling techniques. It focuses on the selling function of marketing and its relation to an overall marketing strategy.
Selling is well-suited to learning through application, with the use of oral presentations and salesperson and customer role plays. Throughout the program you will have many opportunities to practice your presentation and selling skills and to review your performance.
You will study the various functions of marketing. You will strengthen your interpersonal skills and develop the persuasive communication strategies you need for success in sales.
The Career and Personal Development courses will expose you to the real world of business and help you identify the areas in the field of personal selling that you are interested in. In addition to exploring your career interests, you participate in a number of workshops to develop the skills that will help you both in the program and in your professional career.
After you apply, you will be invited to attend an information session to inform you about your career choice and prepare you for the demands of the program. Although attendance is not mandatory, you are encouraged to take advantage of this opportunity.
Use RRC Polytech’s new Program Explorer tool to find the program that works best for you. Discover programs based on your interests or filter by location, credential, annual intake and other options.
SEE PROGRAM EXPLORER
