HOSP-1032Hospitality and Tourism Marketing
Marketing is an essential aspect of business development
and management. In this course students will explore the processes of services
marketing in hospitality and tourism. Industry managers are
required to apply marketing principles through a broad range of business
operations systems. By the end of the course, students will be able to
identify the continuous, sequential marketing process through which management
in the hospitality and tourism industry plans, researches, implements,
controls, and evaluates activities designed to satisfy customers’ needs and
wants and meet their own organization’s objectives. Course materials will be
delivered through classroom lecture, case study, and guest lecture. Students will be
able to explain a variety of industry-specific marketing terms, and will
practice marketing techniques by participating in a Facebook for Business page,
and through the development of a basic marketing campaign.
