TOUR-2078Destination Marketing
Get ready to master the art of making places irresistible! This course will hone students’ skills in marketing strategies essential for attracting tourists to exciting destinations. Dive into market research, digital marketing, and the magic of branding. Students will explore the art of place-making to create must-visit spots. Through engaging projects and real-world case studies, students will gain the expertise to craft and execute winning destination marketing plans. By the end of this course, students will be equipped with the expertise to develop and implement effective marketing strategies that drive tourism and contribute to the economic vitality of destinations.
