ENTE-2006Finding Your Audience
In this foundational course, students will analyze audience engagement and distribution strategies while respecting and considering diversity to reach the widest audience. They will evaluate audience tracking tools and develop multi-platform plans that combine conventional and emerging approaches. The course emphasizes international distribution, including licensing content across borders and tailoring strategies for diverse markets. Students will examine the role of social media in promotion and engagement. By the end of the course, students will create comprehensive distribution strategies for projects spanning domestic and global platforms, reflecting the dynamic nature of the entertainment industry.
