ENTE-2007Marketing for Creative Industries
This foundational course explores advertising and marketing methods in entertainment industries, focusing on traditional and digital platforms. Students will examine branding, marketing research, and social media's role in today’s marketing landscape. The course emphasizes ethical marketing, with attention to truthfulness, sustainability, and social responsibility. Through case studies, group projects, and discussions, students will develop practical skills to create marketing strategies for their projects. By the end of the course, students will have crafted a comprehensive marketing plan for a project, preparing them for industry trends and challenges.
