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  • Post-graduate diploma
  • September entry date
  • This program is being offered on a Part-Time basis, on Tuesday and Thursday evenings between 6 PM and 9 PM
  • Innovation Centre, Exchange District Campus, Winnipeg
  • Annual application deadline: August 21 for the 21-22 year
  • Laptop delivery (bring your own laptop)
  • Special selection program
  • 21-22 Course Dates (Tentative)
Fall 2021COMM-3053 Business for Communicators 1
COMM-3059 Professional Practice
3 credit hours
3 credit hours
Aug 30, 21 – Dec 10, 21
Aug 30, 21 – Dec 10, 21
Winter 2022COMM-3058 Advanced Media Strategy
COMM-3060 Managing Major Projects
3 credit hours
3 credit hours

Communication Management provides business, project management and leadership training tailored to professional communicators. In it, graduates of Advertising, Marketing and Public Relations programs and other professional communicators develop a deeper understanding of why and how business decisions are made – making them a greater asset to workplace teams, projects, and management. Program graduates are equipped with the knowledge, skills, and hands-on experience to lead communication projects and teams in a professional setting.

Please note that this program is offered part time in the evening. Courses are offered Tuesday and Thursday from 6:00 pm to 9:00 pm.

Students, who would like to apply into the program, please click the How To Apply link.

Undeclared Part-Time Students - An Undeclared Student is an applicant who would like to take courses for professional development or general interest and is not seeking a credential. Students are restricted to taking a maximum of 2 courses per term, and after successfully completing 4 courses they must apply and be admitted to a program before registering for additional courses. If you would like to register as an undeclared student, please click here.

For information on the program contact Melanie Lee Lockhart at mleelockhart@rrc.ca

Admission Requirements

Your Academic History
If your academic history includes any of the following, please visit My Education for important information: post-secondary studies at an institution other than Red River College Polytechnic; Modified (M), English as an Additional Language (E), or GED high school courses; or home schooling.


Upload Through Your Future Student Account (preferred method)

  • Scan your document(s) and save the file. Ensure you keep your original documents as the College may request to see them at any time.
  • Go to www.rrc.ca/apply and log in.
  • Click on your application, then Supplemental Items & Documents.

If you do not have a Future Student Account or require assistance, please contact our Student Service Centre at 204-632-2327.

Mail or In-Person: Student Service Centre Click here for address and hours of service

E-mail: register@rrc.ca

Fax: 204-697-0584

Internationally Educated Applicants - visit www.rrc.ca/credentials for credential assessment information.

Submission of required documentation indicating proof of completion of admission requirements is due within 30 days of applying unless otherwise noted in the program's admission requirements.

This is a special selection program. Your portfolio will be evaluated and assigned a score that reflects your potential for success in the program. If your portfolio score is within acceptable range you will be invited to attend an information session. If your portfolio score does not fall within the acceptable range, your application will be cancelled.

Offers of admittance will be made to qualified applicants based on portfolio scores in descending order until all available seats are filled. This means not all applicants whose portfolios scores fall within acceptable range and who attended the mandatory information session will be offered a seat.

Applicants not offered a seat may reapply for a future intake by submitting a new application, application fee, and new portfolio based on the portfolio specifications for that application year.

Annual application deadline: April 30 (extended to June 4 for 2021 only)

Regular Admission Requirements
  1. Creative Communications, Advertising, Marketing, or Public Relations Diploma or Degree or Related Work Experience
    • Submit proof of:
      • Successful completion of or enrolment in the final year of: 
        • Red River College's Creative Communications Program
          • Specialization in Advertising or Public Relations.
          • Minimum grade point average (GPA) of 2.5 is required in the second year of the program.
        • Advertising, Marketing, or Public Relations Diploma or Degree
          • Must be from an accredited post- secondary institution
          • Minimum grade point average (GPA) of 2.5 is required for the program.
      • Work Experience
        • Submit a work experience form
        • A minimum of one year working full-time in a professional advertising, marketing, and/or public relations capacity and/or role is required.
  2. English Language Requirements (ELRs)
    • Answer this question to determine if you meet this program’s ELRs:
      Have I successfully completed 3 years of full-time high school (secondary) education in Canada, the United States, or an ELR exempt country where English was the language of instruction?
      • If YES, you meet English language requirements.  Apply and then submit your transcripts* for review
      • If NO, submit proof of meeting an ELRs option.  If you choose the English language assessment option, review this program's approved assessments and required levels.
      • If you completed all of your education in Canada, the United States, or an ELR exempt country in English but you did not graduate high school, submit your transcripts* for review. 
    • * If your transcripts are from the USA or an ELR exempt country, we will assess an International Credentials Assessment Fee to be paid before your transcripts will be reviewed.
  3. Letter of Intent
    • Submit a 400- to 800-word letter, in standard business letter format and addressed to “Selection Committee – Communication Management.”
    • Describe:
      • Your career aspirations as related to the outcomes of this program (i.e. why do you feel this program will help you achieve your career goals?)
      • Your readiness for the program (i.e. what in your academic and/or previous experience has prepared you to be successful in this program?).
    • You (the applicant) must write this letter yourself; it should reflect both your argument construction and your writing skill. 
    • and 
  4. Letter of Reference 
    • Submit a letter of reference attesting to your readiness for this program from one of the following:
      • Recent communications-industry employer
      • RRC Creative Communications Advertising or Public Relations Instructor
      • Instructor or Professor in Advertising, Marketing, Public Relations, or Business Communications from an accredited post-secondary institution
      • Work placement host
      • Recent communications industry employer
  5. Portfolio of Communication Work
    • Complete a portfolio assignment
    • The portfolio instructions may vary each year and are usually published in early January
    • Submission deadline is the last day of May (not including weekends) (extended to June 4 for 2021 only)
    • Late, incomplete, misdirected, or improperly packaged submissions will not be accepted, so it's a good idea to pay close attention to detail in the instructions, and submit your work to the correct location well before the deadline. 
    • The portfolio submission is your opportunity to show us your experience with some of the writing styles and other means of communication that we emphasize in the Communication Management program. The ideal portfolio presents good writing skills, the ability to communicate in a variety of ways, creativity, effort, accuracy and professionalism.

English Language Assessments

English Language AssessmentMinimum Required Levels
L - Listening, S - Speaking, R - Reading, W - WritingLSRW
AEPUCE (Academic English Program of University and College Entrance )
Requirement: Submission of a parchment (certificate) indicating successful completion of the AEPUCE program, including language levels achieved if available.
CAEL and CAEL Online (Canadian Academic English Language)
CanTEST (Canadian Test of English for Scholars and Trainees)
As of October 20, 2021 the RRC CanTEST is no longer offered at RRC Polytechnic. RRC Institutional CanTEST results dated within 2 years of your application date will still be accepted to meet English language proficiency requirements. Please note the Medical Laboratory Sciences (MLS)program requires the Official CanTEST (The RRC Institutional CanTEST will not be accepted)
Duolingo (Duolingo English Test)


There are no minimum required levels for L,S,R,W.

Due to closures related to COVID-19, RRC is temporarily allowing applicants to provide Duolingo English Test results to meet RRC's English language requirements.

Red River College will accept Duolingo assessments up to December 30, 2021. Beginning December 31, 2021 we will no longer accept Duolingo assessments to meet English language requirements.

IELTS - Academic (International English Language Testing System)
PTE - Academic Online Assessment (Pearson Test of English)
TOEFL-iBT (Test of English as a Foreign Language - internet Based Test)
To meet the needs of students who are unable to take the TOEFL iBT® test at a test center due to public health concerns, ETS is temporarily offering the TOEFL iBT Special Home Edition test in selected areas.

Locations, Dates and Fees

Next Estimated Term 1 Start Date (subject to change)

Location Start Date Apply Link
Innovation Centre Aug 29, 2022 Apply Now

Costs (estimates only; subject to change)

Program/Student Fees
Year 1
Books and Supplies
Year 1
1Fees are assessed on a per credit basis. This is the estimated tuition amount only for a 3 credit hour course. Please be advised that additional student fees of approximately 75.00 per course will also be assessed at the time of registration.
2Textbooks for each course are approximately $60-$100. Other costs to the student (not assessed by the College) include a laptop, camera, and software sufficient to participate in the classes online and to create professional digital content.

Red River College Polytechnic is a participating institution in the HigherEdPoints program. Through this program, students are able to convert Aeroplan® Miles and TD Points into funds to help cover their tuition. Family members and friends can also contribute to a student’s education by converting their loyalty points - anyone can donate their points to an individual student.

Visit the HigherEdPoints website for more information about the program and/or to set up an account to convert your points.

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
COMM-3053Business for Communicators 1
More Information

In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.

COMM-3056Stakeholder Engagement
More Information

In this course, you will learn how to create communication strategies that address the wide range of stakeholder motivations affecting an organization. You will also be taught how to propose and deliver communications that are aligned with organizational goals, employing the Management by Objectives approach to stakeholder relations. You will be prepared to appreciate cultural, political and other differences that inform stakeholders' positions and perceptions and to communicate effectively with them to advance organizational objectives.

COMM-3057Digital Content Marketing
More Information

In this course, you will develop advanced skills in digital content strategy, creation and measurement specific to the Advertising, Marketing and Public Relations industries. Topics covered in this course include specialized videography, photography, and digital media design; multi-platform distribution; designing, collecting and acting on data analytics both mid-stream and at the end of a project.

COMM-3058Advanced Media Strategy
More Information

In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.

COMM-3059Professional Practice
More Information

In this course you will build a solid understanding of the lines between the law and organizational, professional, and personal ethics. You will also be introduced to a decision-making framework to uphold and promote high standards of integrity. This course addresses developing professional approaches to the workplace that yield efficient use of time and resources, functional working groups, and successful navigation of challenging situations; cross-departmental collaboration; becoming a communications leader; mentorship and life-long learning. Topics include laws specifically pertaining to organizational communications; the "lawyers vs. communicators" balance; creating an internal risk-identification network; organizational crisis readiness; personal morals, ethics and the law: the communicator's role and responsibilities.

COMM-3060Managing Major Projects
More Information

This course equips you with the knowledge, insights, and tools necessary to  professionally, effectively, and efficiently propose and manage large-scale communications projects. Topics that will be covered in this course include practices of professional project management: project visioning; securing management/client support; planning; scheduling and logistics; budgeting; team leadership; working with agencies, clients and contractors; evaluation; reporting.

COMM-4003Labour Law and Management
More Information

In this course, you will build an understanding of organizations' responsibilities to their internal stakeholders, enabling you to create successful internal communications programs and provide solid communication advice to internal managers within the bounds of the law and best practices. Topics include labour law; the roles of the human resources department and labour unions; approaches to managing internal conflict and controversy; approaches to internal change management.

COMM-4004Communication Analysis and Impacts
More Information

In this course, you will reinforce your knowledge and skills by applying principles and practices learned in the first term about the roles of communicators and the communication function in an organization, to examine real-life case studies in-depth. You will research, report and present on specific cases, illustrating real-life outcomes when these principles are/are not followed.

COMM-4005Communications Leadership
More Information

In this course, you will learn how to develop organizational communication policies and procedures that will support positive long-term relationships with stakeholder publics, and to work with management to codify them organization-wide. This includes aligning communication activities with organizational priorities; executive motivations, concerns and considerations; principles and practices of change management; corporate social responsibility; pitching solutions and reporting on outcomes. You will also build your own managerial skills with an introduction to managing people, from volunteers to contractors and partners to direct reports. Areas of focus in this course include information protection and disclosure; organizations' media relations and social media policies; leadership; organizational policy development; and principles of personnel performance management.

COMM-4006Applied Capstone Planning
More Information

In this course, you will apply your knowledge and the project management skills you developed previously in the post-graduate diploma program to independently plan a major communication campaign or project of your choosing (subject to faculty approval). This project will be of the sort a professional communicator might undertake in the regular course of business for a real-life client. You will also design, pitch, strategize, and create a professional workflow for the project.

COMM-4007Applied Capstone Execution and Measurement
More Information

In this course, you will independently execute a major communication campaign or project of your choosing (subject to faculty approval), of the sort a professional communicator might undertake in the regular course of business, for a real-life client. You will design, pitch, strategize, implement, and evaluate the project; provide status reporting; and then prepare a final report and formal presentation of the project's execution and outcomes. Course delivery will combine classroom instruction, one-on-one mentoring, group work and independent research and execution.

COMM-4053Business for Communicators 2
More Information

In this course, you will develop foundational knowledge in organizational responsibilities with respect to public reporting; legal requirements of public, private, and non-profit entities; partnerships and alliances in business. You will build skills in multidisciplinary problem-solving and examine real-life case studies in depth to articulate the business factors {including economic, political, and community pressure; government/regulator expectations; and legal considerations) that contributed to an organization's controversial business decision and how they influenced its outcomes. You will research, report and present on specific cases, connecting the contributing factors to the business outcomes, and analyze the communications fallout.


Computer/Laptop Requirements

All students in the Communications Management program are required to supply their own MacBook Pro 15-inch laptop computer that is capable of running the latest Mac OSX and current Adobe Cloud software. Smaller screens are not recommended based on the types of editing work students perform on their laptops. Red River College will provide necessary software, including Adobe Creative Cloud and Microsoft Office, which is included in the program tuition and fees.

The use of laptop computers is an integral part of this program. It will enhance your learning and competitiveness in the job market. This universal-access approach to learning is a shared one between students and the College. Laptop and software specifications will be provided after you are accepted into the program to ensure the laptop complies with the program requirements, and will interface with RRC software and equipment.

Do not purchase a laptop until you have been accepted for the program. 

The College will also provide information about software, network access, and help desk support if you require assistance. You will have on-campus access to e-mail, College networks, and the Internet.

Off-campus access to the Internet is the responsibility of the student.

Students are also required to have a DSLR camera that can shoot HD video and can use interchangeable lens'. Specifications regarding the DSLR camera, as well as other required supplies and equipment, will be provided after applicants have been accepted into the program.

Please refer to https://www.rrc.ca/future-students/computer-requirements/ for further information on Computer Requirements for Students.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.

Other Information

2021/2022 Portfolio Admission Requirement

The purpose of this portfolio admission requirement is to help faculty ensure you have the skills you will need to be able to participate fully (and succeed) in this program.

The requirement consists of development of a website containing a short portfolio of your work. 

If you choose to password-protect the website, please provide login instructions and credentials.

Your website must contain samples of each of the following: 
  1. A one-page traditional or digital advertisement OR a news release (with downloadable PDF)
  2. A social media post or advertisement (include link to post)
  3. A persuasive infographic (with downloadable PDF)
  4. An edited video (minimum 15 seconds) created to persuade 
  5. A 400-word op-ed arguing that every Canadian post-secondary student EITHER should OR shouldn’t have access to their first degree or diploma program tuition-free (you choose which position you would rather argue). (with downloadable PDF)
Choose samples that show the full range of your skills.  You are welcome to create pieces specifically for your portfolio if you don’t have examples from previous studies or professional work. 

In an introductory note for each sample, please indicate (in complete sentences):
  • What its communication objective was
  • Who its primary target audience was, and what your desired outcome or impact of this communication for that audience was
  • What research insights influenced your decisions in creating it

Graduate Employment Report

Red River College Polytechnic surveys its graduates on an annual basis to collect data related to the graduates’ employment status, salary, occupation and skill use. In addition, graduates are asked to indicate their level of satisfaction regarding the education they received at Red River College Polytechnic.

Visit www.rrc.ca/numbers/reports/graduate-satisfaction for graduate satisfaction and employment reports.

Graduation Requirements

To graduate from the post-graduate diploma in Communication Management, all students must satisfactorily complete all 12 courses in the program (total 45 credit hours). Students must also have achieved a graduating GPA of 2.0.

Contact Information

For general information about this program or how to apply, contact Enrolment Services at 204-632-2327.

For detailed program information, contact:

Melanie Lee Lockhart
Coordinator, Communication Management
Red River College
W201 - 160 Princess Street

College Support Services

Red River College Polytechnic is committed to student success and provides valuable support services to assist in helping students make the most of their time at RRC Polytech.

Visit www.rrc.ca/supports for more information.

Academic Advising Service
Our academic advising service can provide information about our full-time programs, explain program admission requirements, and help you select the right program to meet your career and academic goals. We can also connect you with helpful people, resources, and supports.
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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.