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FULL-TIME | WINNIPEG LOCATIONS CMANF-PG Communication Management

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Overview Admission Requirements English Language Assessments Locations, Dates and Fees Courses and Descriptions Computer/Laptop Requirements Recognition of Prior Learning Awards and Scholarships Other Information Graduation Requirements

COMM-3058Advanced Media Strategy

In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.
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