COMM-3053Business for Communicators 1
In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.
