Courses and Descriptions

HOSP-1032Hospitality and Tourism Marketing

Marketing is an essential aspect of business development and management. In this course students will explore the processes of services marketing in hospitality and tourism. Industry managers are required to apply marketing principles through a broad range of business operations systems. By the end of the course, students will be able to identify the continuous, sequential marketing process through which management in the hospitality and tourism industry plans, researches, implements, controls, and evaluates activities designed to satisfy customers’ needs and wants and meet their own organization’s objectives. Course materials will be delivered through classroom lecture, case study, and guest lecture. Students will be able to explain a variety of industry-specific marketing terms, and will practice marketing techniques by participating in a Facebook for Business page, and through the development of a basic marketing campaign.
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