DMMT-2026Interactive Media Marketing
This course teaches students how to think critically about social media and online advertising, how to separate personal use from professional use and how to execute an effective, integrated online marketing campaign for an organization, event or brand. Students evaluate and discuss the various social media platforms available, speculate about the future of social media and study examples of what has and hasn’t worked in the past. Students examine the art of content marketing through social media, including the creation of memes, GIFs and YouTube videos.
