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Overview Admission Requirements English Language Assessments Who Should Enrol? Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Employment Potential Printer Friendly Version

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Overview Admission Requirements English Language Assessments Who Should Enrol? Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Employment Potential

MRKT-1037Marketing Essentials

This course introduces the student to the dynamics of marketing and its role in society.The student will explore marketing fundamentals such as the marketing environment, market research, consumer behavior, business to business selling, segmentation, targeting and positioning. The student will also gain an understanding of how all of these concepts work together to inform strategic marketing planning.    

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