MRKT-1101Principles of Marketing
In this introductory marketing course, students will explore fundamental marketing topics including product life cycle, marketing channels, branding, and social media as well as examine marketing strategies such as product development, pricing, and launch. Advertising as a component of marketing is explored through both a local and a global lens. Students will review and discuss ethical and unethical business practices and associated laws. Additional topics may include social responsibility, consumer decision making and customer relationship management (CRM). Topics in this course align with teaching the Applied Commerce Manitoba Education curriculum.
