FULL-TIME | WINKLER CAMPUS BUSRF-DP Business Administration - Marketing

Courses and Descriptions

ADMN-1012Research Methods

This course introduces the student to the importance of designing, gathering, and analyzing research in order to make better business decisions. It is their first step in learning how to perform a detailed data analysis. Through classroom lecture and discussions, the student will explore the research process by focusing on monitoring key performance indicators, problem definition, hypothesis formulation, and variable types and data sources. By the end of this course, the student will be able to analyze data, interpret their findings, and present the results of their research.

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