FULL-TIME | WINKLER CAMPUS BUSNF-DP Business Administration-Accounting

Courses and Descriptions

COMM-3117Integrated Marketing Communications

Integrated Marketing Communications links all forms of communications and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this course the student will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The student will also work in teams to collaboratively develop an integrated marketing campaign. The student will also explore the customer journey, storytelling, and writing communications for messages for target audiences. Learning experiences will incorporate lecture, discussion, group project, presentations, and case study methodology.

Prerequisites

Page produced on 2022-10-06 06:51:34
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.