MRKT-2019Service Marketing
The service and not-for-profit sectors represents over 70% of Canada’s economy and the likelihood of one working within these sectors is very high. The student will explore how marketing decisions apply to the design, delivery and management of the target market’s service experience. The course will emphasize the importance of managing customer relationships and building loyalty using the customer management tools. Through discussion, case analysis and research, the student will develop the skills to successfully market and manage services.
