MRKT-2018Event Marketing and Management
Event planning, management, and promotion as well as experiential marketing are some of the skills the student will acquire in this contemporary course. The primary focus of this course is on the strategic design and implementation of practical event marketing methodologies for sports, arts and entertainment, cultural events and festivals, along with strategic direction specific to non-profits. These concepts are applicable to sponsorship, corporate partnerships, promotions and paid media functions. The student will gain insights and practical knowledge about the integrated world of marketing in relationship to events, along with a foundational understanding and the applied skills employers value.
