FNCE-2022Professional Selling
This course will introduce interpersonal and business-to-business selling approaches as well as application of tactical and strategic selling skills essential for achieving career success. The course focuses on the establishment and maintenance of profitable long-term customer relationships. The student will identify target market opportunities, engage with prospective customers and demonstrate sales techniques using role plays. The student will also learn to design a sales pipeline customer relationship management (CRM), populate it with prospects, and create interactions with customers.
