COMM-3117Integrated Marketing Communications
Integrated Marketing Communications links all forms of communications and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this course the student will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The student will also work in teams to collaboratively develop an integrated marketing campaign. The student will also explore the customer journey, storytelling, and writing communications for messages for target audiences. Learning experiences will incorporate lecture, discussion, group project, presentations, and case study methodology.
