FULL-TIME | WINKLER CAMPUS BUGEF-DP Business Administration-General

Courses and Descriptions

MRKT-2018Event Marketing and Management

Event planning, management, and promotion as well as experiential marketing are some of the skills the student will acquire in this contemporary course. The primary focus of this course is on the strategic design and implementation of practical event marketing methodologies for sports, arts and entertainment, cultural events and festivals, along with strategic direction specific to non-profits. These concepts are applicable to sponsorship, corporate partnerships, promotions and paid media functions. The student will gain insights and practical knowledge about the integrated world of marketing in relationship to events, along with a foundational understanding and the applied skills employers value.


Prerequisites

Page produced on 2022-10-06 05:22:32
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.