FULL-TIME | WINKLER CAMPUS BUGEF-DP Business Administration-General

Courses and Descriptions

MRKT-2017Consumer Behaviour

Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences. In this course, the student will consider why consumers behave as they do and the relationships they have with brands. Factors influencing buyer behaviour will be taught from the perspective of the individual, group, and society.


Prerequisites

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