This course focuses on the high level role that marketing plays in strategic planning and organizational management. This course takes a student-centred approach to the current customer-focused marketing landscape in today’s digital and global world. The student will gain an in depth understanding of the marketing mix and the impact these elements have on the marketing process. The student will apply the broad framework of market segmentation using the concepts of segmentation, targeting and positioning (STP). The student will segment a market by organizing the market into groups, use targeting to send a message to potential segments, and use positioning to identify how customers view a product or service.
Course Dates and Fees
2025 Winter Term
MRKT-1017 Marketing Foundations
Location: Steinbach
Dates
Class Days
Time
Delivery
Instructor
Section
Cost
Actions
Jan 06, 25 - Apr 25, 25
M W Th F
1:00PM - 2:30PM
A. Carupo
266381
$769
Location: Steinbach
Dates
Jan 06, 25 - Apr 25, 25
Class days
M W Th F
1:00PM - 2:30PM
Delivery
Instructor
A. Carupo
Section
266381
Cost
$769
Page produced on 2024-12-23 21:45:19
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