BUSAP-DP Business Administration

Courses and Descriptions

MRKT-3011Marketing Research

Students will be exposed to the theory behind marketing research in general and behind specific research steps. Case studies will be assigned to show practical application of the research steps and will help give students a reasonable insight into marketing research. Through a formal research project, this course should also provide students with skill in planning, performing, and evaluating research and presenting marketing research.

Prerequisites

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