PART-TIME | STEINBACH CAMPUS BUADP-NA Business Administration -PT

Courses and Descriptions

MRKT-1017Marketing Foundations

This course focuses on the high level role that marketing plays in strategic planning and organizational management. This course takes a student-centred approach to the current customer-focused marketing landscape in today’s digital and global world. The student will gain an in depth understanding of the marketing mix and the impact these elements have on the marketing process. The student will apply the broad framework of market segmentation using the concepts of segmentation, targeting and positioning (STP). The student will segment a market by organizing the market into groups, use targeting to send a message to potential segments, and use positioning to identify how customers view a product or service.

Course Dates and Fees

2021 Fall Term
MRKT-1017 Marketing Foundations
Location: Selkirk
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Dec 10, 21 - May 11, 22F9:30AM - 12:00PMA. Waldner224033$709
M Tu W Th F9:30AM - 12:00PM
Tu1:00PM - 3:00PM
Location: Selkirk
Dates
Dec 10, 21 - May 11, 22
Class days
F
9:30AM - 12:00PM
M Tu W Th F
9:30AM - 12:00PM
Tu
1:00PM - 3:00PM
Delivery
Instructor
A. Waldner
Section
224033
Cost
$709
Page produced on 2021-10-17 16:34:28
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