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FULL-TIME | STEINBACH CAMPUS BMARF-DP Business Administration - Marketing

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Overview Admission Requirements Locations, Dates and Fees Courses and Descriptions Computer/Laptop Requirements Recognition of Prior Learning Awards and Scholarships

TOUR-2078Destination Marketing

This course introduces students to destination marketing concepts and practices used by Destination Marketing Organizations (DMOs) and place-based agencies. Students examine market research, branding, placemaking, digital marketing, and sustainability considerations in tourism contexts. Through applied analysis and project-based work, students develop destination marketing recommendations informed by data, stakeholder perspectives, and responsible tourism principles.

Prerequisites

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