MRKT-3016International Marketing
This course is designed to survey global marketing in all its facets, starting with an examination of its economic base and going on to examine its practices and problems. The course will deal with the planning and development of products and services for international markets as well as their pricing, packaging, promotion, and distribution. Specifically, among other topics, the course will deal with multinationals, joint ventures, franchises, cultural differences, political climates, and legal and economic systems as they pertain to international marketing.
This course is presently not being offered by this program. Please check back later.
