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FULL-TIME | PEGUIS - FISHER RIVER CAMPUS BUSSF-CT Business and Administrative Studies

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Overview Admission Requirements English Language Assessments Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Objectives/Learning Outcomes Recognition of Prior Learning Awards and Scholarships Other Information Graduation Requirements

MRKT-3010Consumer Behaviour

This course will build upon the foundation established in the introductory marketing course. The course will analyze consumer segmentation dimensions and will explain in a comprehensive manner why consumers act and behave as they do.

Prerequisites

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