FULL-TIME | PEGUIS - FISHER RIVER CAMPUS BUSSF-CT Business and Administrative Studies

Courses and Descriptions

MRKT-2068Marketing 2

Marketing 2 builds on the concepts developed in Marketing 1. The learner undertakes a more in-depth analysis of the marketing mix and applies concepts to develop integrated marketing strategies.

Other Information

Distance Delivery students must have the following textbook:  Grewal, D., Levy, M., Persaud, A., & LIchti, S. (2009). Marketing, Canadian Edition. McGraw-Hill Ryerson Ltd. ISBN: 978-0-07-098492-9.

Prerequisites

Page produced on 2024-10-10 11:58:36
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.