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FULL-TIME | PEGUIS - FISHER RIVER CAMPUS BUSSF-CT Business and Administrative Studies

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Overview Admission Requirements English Language Assessments Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Objectives/Learning Outcomes Recognition of Prior Learning Awards and Scholarships Other Information Graduation Requirements

MRKT-1061Marketing 1

This course is designed to introduce students to basic marketing concepts and to encourage an analytical study of the marketing strategy process. This study will be supported by an exposure to target markets and marketing mix elements.
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