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July 13 – July 14, 2024

Due to system maintenance, the College’s online application, registration, and payment systems will be unavailable from 6:00am on July 13, 2024, until approximately 6:00pm on July 14, 2024.

FULL-TIME | PORTAGE CAMPUS BUSRF-DP Business Administration - Marketing

Courses and Descriptions

MRKT-2017Consumer Behaviour

Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences. In this course, the student will consider why consumers behave as they do and the relationships they have with brands. Factors influencing buyer behaviour will be taught from the perspective of the individual, group, and society.


Prerequisites

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