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July 13 – July 14, 2024

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FULL-TIME | PORTAGE CAMPUS BUSRF-DP Business Administration - Marketing

Courses and Descriptions

MRKT-2010Marketing Research

Marketing research is integral to the development and ongoing assessment of a marketing strategy. Students will collaborate in planning, analyzing, evaluating, and presenting marketing research to make better business decisions. Using analytics dashboards, questionnaire design workshops, and statistical software, students will demonstrate the practical application of research toward marketing problems and opportunities. 

Prerequisites

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