FULL-TIME | PORTAGE CAMPUS BUGEF-DP Business Administration-General

Courses and Descriptions

MRKT-3019Marketing Strategy

Marketing Strategies is the application of marketing principles and research. Strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. In this Capstone course, the student will develop analytical and decision-making skills using case studies to make sound and informed planning and marketing recommendations. The student will also work collaboratively in teams to develop a marketing plan, implement a digital marketing campaign and create engagements with prospective customers using a customer relationship management system.


Take MRKT-2010 or MRKT-3011, Take MRKT-1045 or MRKT-3018, and take COMM-3117 or MRKT-3015.
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