FULL-TIME | PORTAGE CAMPUS BUGEF-DP Business Administration-General

Courses and Descriptions

MRKT-2045Digital Marketing 2

Digital marketing has redefined how businesses interact with customers. Building on Digital Marketing 1, this course introduces and then allows you to explore various social media platforms then strategically select and implement off-site social media campaigns on a variety of platforms. You will develop a digital marketing campaign. Using a simulation you will implement, monitor and adjust paid advertising campaigns, online analytics portals, social media platforms, and pay-per-click samples to gain a deeper understanding of digital marketing in an applied setting.


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