FULL-TIME | PORTAGE CAMPUS BUGEF-DP Business Administration-General

Digital marketing has redefined how customers interact with businesses. This course provides an introduction to the foundations of the marketing of goods and services through the use of digital marketing. The student will apply key digital marketing strategies and practices using online platforms, social media platforms, email marketing, analytics dashboards. The student will learn to write copy for web and social media, implement Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and manage website and content. The student will also explore Design Thinking and User Experience (UX) to better understand the consumers' needs and create innovative solutions.