TOUR-2025Hospitality Sales and Event Marketing
In this foundational course, students will acquire essential skills and knowledge for the event and meeting industry. Topics related to sales concepts and techniques, identifying emerging trends, and determining food and beverage service requirements to satisfy diverse clients will be highlighted. Students will analyze room setups to meet event goals, estimate costs, and manage expenses. Operational efficiency strategies, stakeholder roles, and sustainable practices will be explored. The use of industry specific applications and tools for events will be identified. Upon successful completion of this course, students will demonstrate the ability to coordinate and oversee aspects of on-premises events.
