PART-TIME | INTERLAKE CAMPUS PERPP-NA Personal/Professional Development

Courses and Descriptions

BUSA-9062Google Analytics

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.
You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.

At the end of this course you will:

  • Understand the importance of website statistics
  • Know how to increase website ROI
  • Understand how to install Google Analytics
  • Know the basics of search engine optimization
  • Understand how to create goals and tracking funnels
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Red River College endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.