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PART-TIME | INTERLAKE CAMPUS BUSAP-DP Business Administration

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Overview Admission Requirements Program Outline Courses and Descriptions Course Dates and Fees Computer/Laptop Requirements Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Graduation Requirements

MRKT-3010Consumer Behaviour

This course will build upon the foundation established in the introductory marketing course. The course will analyze consumer segmentation dimensions and will explain in a comprehensive manner why consumers act and behave as they do.

Prerequisites

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