MRKT-2068Marketing 2
Marketing 2 builds on the concepts developed in Marketing 1. The learner undertakes a more in-depth analysis of the marketing mix and applies concepts to develop integrated marketing strategies.
Other Information
Distance Delivery students must have the following textbook: Grewal, D., Levy, M., Persaud, A., & LIchti, S. (2009). Marketing, Canadian Edition. McGraw-Hill Ryerson Ltd. ISBN: 978-0-07-098492-9.
