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FULL-TIME | INTERLAKE CAMPUS BUSSF-CT Business and Administrative Studies

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Overview Admission Requirements English Language Assessments Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Objectives/Learning Outcomes Recognition of Prior Learning Awards and Scholarships Other Information Graduation Requirements

MRKT-1110Services Marketing

Bring customer/client satisfaction and service quality to the forefront as central concepts vital to any organization's success. Examine how the marketing of services differs from that of products. Learn to identify client/customer groups, behaviours and needs, how to manage the service encounter and develop customer satisfaction/loyalty. Study different service delivery strategies and their implementation. Using a strong managerial and strategic focus, apply the concepts and theories presented in a "hands-on" occupation related project.
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