MGMT-1189Strategic Management
An introduction to the strategic management process focusing on the identification and implementation of competitive strategies. How to conduct a strategic analysis and planning session, identifiying internal and external competencies, opportunities, threats and weaknesses is included. Life Cycle models and analysis are presented along with discussions of national and global environments and their effects. Balancing the needs of the customer, marketing, finance, services, industry, suppliers and good corporate governance are built in.
