MRKT-3018E-Marketing
The internet is the perfect example of a dynamic marketplace. This class will give students a theoretical understanding of the internet marketplace, which is necessary to adapt to its many changes, while also equipping them with the skills they will need to perform vital daily functions. The course examines different aspects of how successful organizations use the internet for marketing in order to achieve competitive advantage, taking a structured approach to planning, implementing, assessing and improving e-marketing strategy for today’s successful businesses.
